The graphic design of your mailers and promotional materials will communicate the quality of your business. Use colorful photographs, and leave plenty of empty space so important elements can stand out. Simplify your message and communicate it elegantly. Include a call to action, and an incentive such as a promotional offer with a time horizon that encourages recipients to act soon.
Graphic design for your direct mail marketing campaign
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For many small businesses, especially companies with a local focus, direct mail is the form of marketing that offers the best return on investment.
Send out a mailer that captures the reader’s attention, communicates your value proposition, and makes a statement about your brand. The message must be brief, clear, and memorable. Use of color evokes meaning. The size and nature of the mailer may be a balance between the amount of information to be communicated, the overall aesthetics of the marketing piece, and the other goals of the project.
The most popular mailer is the humble 4×6 postcard. The 5×7 postcard commands a little more respect, and even larger sizes are that much more likely to be noticed. For a personal touch, or a complex message, nothing beats an old-fashioned letter. To promote a product inventory with many options, you may wish to mail out a catalog.
Targeting and mailing services
Mardesco can make the process easy for you by coordinating every phase of the mailer project, from the graphic design through the mailing list, the print shop, and the mailing fulfillment. Or if you’d rather handle the details yourself, we can work with you to identify the best marketing list for your business.
Interested in postcard mailers? Mardesco offers direct mail campaign coordination services, from conception and design through list management and print fulfillment.
We begin with the process of lead generation: acquiring a list of your ideal prospects. Then we design a mailing piece that will communicate your message to those leads. Next we get your mailer printed for you. Our mailing fulfillment partners will print the addresses on your mailers and even stamp them with postage. Take the pain out of your marketing campaign with Mardesco’s comprehensive marketing services.
Bundled service offerings not for you? Had something more specific in mind? No problem! Contact us for a custom quote on your marketing campaign, and let us help you make it happen.
Mailers are not the only type of marketing collateral. You might like to produce other types of promotional materials as well. For example, you could create fliers to promote events, or “sell sheet” handouts explaining a product or service offering. Top it all off with a glossy, colorful brochure with photos that instantly communicate the value you provide. Unifying the design presentation across all these marketing materials is a common branding aspiration.