In our modern, always-plugged-in society, your customers are using the Internet. Engage with them through online marketing and integrate your brand with their self-identity.
The purpose of marketing is to be where your customers are, when they’re there. For example, if your target customers are reading a particular magazine, then you should have an ad in that magazine – or an article about you, with your product or company president on the cover! Alternatively, if your customers are likely to look for you in the phone book, then you should have a listing in the telephone directory.
But increasingly, in the world of today, your target customers are spending their time online; so that’s where your business needs to be, too.
Types of online marketing
Online marketing can take many forms. Most online marketing is intended to drive traffic to a website. Increasingly, marketers are relying on online marketing strategies to bring customers to a physical store. Communicate through many media channels to increase awareness of your value proposition. Use repetition to attain top-of-mind, tip-of-tongue status with your target market’s core demographic.
Content marketing is a strategy of ever-increasing importance. Produce interesting content that will keep your readers engaged. Get found by your customers when your website leverages the power of Search Engine Optimization (SEO) to show up at the top of the organic search result listings.
Pay Per Click (PPC). Engage in PPC campaigns to display your ad on the type of partner websites that your customers visit. Have a paid ad in the sidebar with Search Engine Marketing (SEM).
Social media. Use a social media campaign to show up on the sidebar of your target customer’s Facebook page. Implement a social media integration strategy, by including a link on your website that allows your customers to follow you on Twitter or “Like” your business on Facebook.
Contact Mardesco today to take your online marketing campaign to the next level.