Success for your small business boils down to the bottom line. You want to increase your profitability. You want to grow your customer base. How can you grow your business? Get more customers and increase your profit margins with marketing.
Marketing is the key to business success. Marketing helps you communicate with customers and prospects. Make the sale. Enter new markets. Improve your margins. Increase your market share. The strategies differ, but every strategy has the same starting point.
It begins with marketing.
Success begins with marketing.
Your most successful marketing strategy will depend on your target market. Growing your business depends on strengthening your relationship with prospects. That’s why a marketing plan first identifies and describes your target customer. Next, the marketing plan describes your brand’s positioning and messaging. It then spells out, in elaborate detail, how you will communicate your message to your target market. We understand that small business marketing must be weighed against budgetary constraints. Mardesco can help you determine the right level of investment for targeted returns.
Brand positioning and messaging
Determine your brand’s core message. What do you want to say about yourself? What does your brand say about your customers?
Communicate your message
Select your marketing channels based on your customer analysis. In the most basic sense, your marketing campaigns are either online, or offline. Studies suggest that a combination of online and offline marketing efforts will yield the highest response rate.
Web design. Your online marketing campaign begins with web design. Your website should reflect well on your business, with a professional visual design, well-written website content, and intuitive functionality.
SEO. Once you have a website, try to promote it in the “organic” search engine results with Search Engine Optimization (SEO). Optimize your pages for relevant keywords and phrases. Generate inbound links with quality content and off-page SEO.
PPC. Your positioning strategy requires you to be seen. Boost your visibility with paid advertising. Run a Pay-Per-Click (PPC) ad campaign with the major search engines and/or local media outlets to boost your sales.
Social media marketing. Gaining a following in social media circles builds credibility and trust. Engage with your customers through social media marketing campaigns.
E-mail marketing. Done properly, e-mail marketing has an unbelievable ROI. You can leverage the power of e-mail to build your brand and engage in a meaningful conversation with customers. Be careful though: it’s easy to overdo it. Don’t send your customers scrambling for the “unsubscribe” link. Ask Mardesco to help you find the right balance.
Direct mail. Direct mail tends to be a very cost-effective marketing medium. Send your targeted marketing message directly to a specific individual prospect! Studies show that even in the digital age, direct mail still has the best response rate of any marketing medium. Direct mail allows your message to be specifically targeted to the recipient.
Referral marketing. Referrals are, without a doubt, the most profitable way to make new sales. A referral from an existing customer boosts your credibility and breaks down a prospect’s barriers to making a purchase. By strategically focusing on referral marketing, you can successfully increase your referrals. Ask us how!
Print marketing. Run your printed advertisements in relevant print media for exposure to your target demographic. Mardesco will create your ad campaign and select the best media channels to reach your target audience.
Success is based on marketing; and it is also achieved through persistence. Running a single advertisement is unlikely to establish you as the market leader. Running a consistent marketing campaign over the long haul could very well cement your reputation.
It Begins when you Call Mardesco
Are you ready for success? Contact Mardesco today to get started!