Communicate your brand personality. Your product can become a statement of your customers’ identity.
At Mardesco, graphic design and text content are integrated components of your brand messaging.
Branding is at the core of marketing design. Branding makes your company’s offering instantly recognizable. A branding campaign associates your business with the key concepts of your brand message: Faster. Smarter. Easier to use. Quality. Value. Reliable. Attractive. The best.
Mardesco helps you incorporate your competitive strategy into every attribute of your branding campaign.
State your brand message clearly with your brand name and slogan. Your company’s logo reinforces your branding strategy. Reiterate your brand message with your marketing campaign and product presentation. Even your packaging design is an aspect of branding. Everything related to the customer’s experience of doing business with your company is a part of your brand. Mardesco can help you take control of your brand presentation. Call us today to ask how.
Corporate branding typically focuses on a company’s visual marketing presentations. The most common type of corporate branding might revolve around a logo upgrade, with a new website design and some new marketing collateral to match it.
The trick about branding is to stick with it. Be consistent. Continue demonstrating that your offering embodies your brand message. With time and repetition, you will create a memorable and lasting impression on your customer base. This builds market share and long-term value for your brand.
Brand design might introduce a new product, or just give your company an image makeover. Designing and developing a brand from scratch is an exciting challenge. As with all marketing activities, brand design begins with a focus on the customer. The brand name, the logo, the very product itself must all express something about the customer’s needs, wants, concerns, and self-identity.
When you work with Mardesco to redesign or update your brand, you may wish to launch a comprehensive branding campaign. Begin by integrating the brand throughout your company. As part of a comprehensive branding campaign, you might get new business cards, new letterhead stationery, new signage for your business location, and even new product packaging. The point is to make sure that your brand message is communicated through every possible customer touchpoint.
Once the new brand is completely integrated with your corporate culture, you might launch a new marketing campaign. Take the opportunity to publicize any changes to the brand. Introduce the brand to new prospects, while reassuring your loyal customers that your benefits are even better than ever.
For help planning your branding campaign, call Mardesco today.
Don’t just have a brand. Be the brand!
Branding is not just for cereal boxes. Most successful businesses and even some individuals utilize branding to build a consistent image that supports their marketing message.
Build your brand with quality graphic design and targeted marketing communications. Create a logo that defines your relationship with your customers, and display it prominently to provide instant recognition. Integrate your brand identity across your marketing materials, from your website and your mailers down to your invoices. (Yes, your invoices are a marketing message. What message are you sending?)
Branding strategies start with research into your target market. At Mardesco, we help you consider the strategic implications of your marketing decisions, and work with you to select the options that will deliver the best results for your business.
If you have a new business or this is the first time you’ve considered doing some serious marketing for your business, then you are ready for brand development. Turn your generic business into a revenue generating machine by integrating your brand into the mind and life of your customer base. This could involve the selection of company colors, thematic imagery, stylistic decisions for your marketing communications, and the graphic design of your new corporate logo.
If your business has been around for a while, then like most small businesses, you probably have a collection of marketing pieces that don’t match each other and don’t communicate a consistent message about your company. This is a common side effect of organic business growth and ad hoc marketing. Are you ready to witness the power of targeting? You can consolidate your diverse messages and images into a pinpoint focus on your customers through rebranding. Communicate your message more specifically. Use your rebranded image to better target your most profitable customers. This is the path to more repeat business, more referrals, and more sales.
Or maybe your brand just looks a little behind the times? Customer tastes change quickly, and the internet era has accelerated the pace. Update your company’s branding with non-invasive modifications that are cost-effective and easy to implement.