Graphic design is a key asset for your small business branding strategy.
Present a professional face with great design.
Design is the quiet cornerstone of competitive business strategy. Even if your business is quite small, the designs you implement can have a tremendous impact on your branding. When you need a graphic designer to help you grow and promote your company, call Mardesco for high quality, friendly service that gets results. We are a professional design agency in Salem Oregon dedicated to helping your small business grow.
Design for your customer.
The best graphic design makes a statement about your business, and the identity of your customers.
The quality and style of your graphic design communicates a message about the nature and quality of your business. Ideally, the graphic designs featured in your corporate branding and your marketing materials should explain your product or service, and appeal to your best customers.
To integrate your marketing design with your marketing strategy, your target customers should identify with the appearance of your marketing materials, including color choices, font selection, and overall layout design style. The design should make a statement about how the customer sees him- or herself in the context of your product or service. Is the customer feeling “down home”? Businesslike? Outgoing? Reserved? Adventuresome? Hip? Romantic? And so on. Color choices and presentation styles are selected to best complement your identity and the identities of your customers.
Graphic Design for visual appeal
Graphic design must consider the visual representation of your company in terms of pleasing spatial harmonies. Through the application of color, font selection, image cropping, and element spacing, the graphic designer can create a design that instantly communicates professionalism.
Your graphic design communicates to your target audience what kind of a company you are. Whether your business culture is based on durable traditions like a generations-old family recipe; or if your business is a future-facing game-changer in the world of high technology: your graphic design can convey this identity at a glance, standing out in a crowded market, inviting customers to walk all the way across a showroom floor just to inspect your product.
Your product packages, your promotional materials, and your signage are the visual representation of what your company is and does. You want this visual presentation to make a positive and lasting impression.
Graphic design is an essential component of any marketing strategy. You want to work with a graphic designer who has a flexible toolkit; but you want the assurance of a designer who has experience creating designs for professionals like yourself. Mardesco offers the assurance of a proven portfolio with the creative flare of freelance designers.
Please visit our design portfolio to view samples of our recent graphic design work, including logo design, business cards, and layout design for trifold brochures.
Graphic design is the fine art of helping you look your best.
Mardesco will help you to develop a logo that represents your product’s value proposition to the customer, and use that logo consistently across all customer touchpoints.
Get new customers with marketing collateral including business cards, brochures, and mailers. We help you build awareness with eye-catching advertisements. Mardesco will create product packaging that uses vibrant colors and strong imagery to help you stand out from the crowd. Maintain your professionalism and build your business as you reach out to your customers and watch them respond.
Web design is essential to a modern marketing strategy. A website is not a one-time campaign. A website is a long-term strategic asset for your business. Your website can communicate your brand message to more prospects than any other marketing campaign.
Look your best online. Mardesco will build your website to the latest specifications, with cross-browser support, and fallbacks for older devices. We offer responsive design, WordPress websites, Search Engine Optimization, custom programming, web hosting, and more. We will build you a website that communicates your brand message, with a user-friendly interface that makes your customers feel welcome.
Design and marketing are interdependent. The visual presentation of your marketing materials make a clear statement about your business. Some prospects may not read your text content at all. Make your business stand out with consistent branding and an appealing appearance.
Branding is essential for business growth. Mardesco can help you develop a brand identity that reflects the tastes of your best customers. This includes not only your logo, but also the typography and presentation of all your marketing materials; the shapes, colors, and mood of your marketing materials (reserved, modernist, retro, etc.); and even the stock photos you display, and how they are cropped.
Are you ready to spruce up your existing business’s marketing strategy? Ask Mardesco for a complete marketing design service package, including:
- a website upgrade,
- logo update,
- and new business cards designed to match
Mardesco is your source for marketing design in Salem, Oregon and across the USA. Are you ready for business succeess? Then give us a call today. Tell us about your project and your business objectives, and ask for a free quote.