Logo design is an essential element of any branding strategy. Be instantly recognizable with an iconic logo designed by Mardesco.
New logo design. You need a new business logo design if you are just starting your business, or if you are changing your company’s name, or if you’ve simply never had one designed before. Mardesco will work with you to generate design concepts based on target market research, and refine those ideas until your logo speaks for the very heart and soul of your business identity.
Logo upgrades. If you already have a corporate logo, but you would like to spruce it up; or if you have several sort-of logos that you’ve been using sporadically: then your business is ready for a logo upgrade.
Call Mardesco today to ask about our professional logo design and branding services.
The Purpose of Logo Design
Your logo is at the core of your brand’s identity. It is the visual cue that signifies what you do and who your customers are. Through the use of design elements including font, color, shape, style, presentation, illustration, and positioning, your logo can convey meaningful cues that help your customers to personally identify with your brand.
Many small business owners have developed several visual representations of the company name over the years, without consistently implementing an actual branding strategy. Over the long term, most successful businesses refine their logo design and adopt a policy of visual consistency across all customer touchpoints. This involves using the same branded imagery on all product packaging and labeling, paperwork, and marketing materials including advertisements, website, and business cards. When you work with Mardesco for your project, we deliver print-ready files in a scalable vector format, so you can have your new design printed on all your marketing collateral.
A marketing strategy driven by customer targeting will implement logo design as a unique expression of the value proposition. As with all branding strategies, the design of your company’s logo should make a statement about who your customers are, and what your product offering is. Ideally, your customers will identify with your corporate symbolism so totally that they will put your bumper sticker on their car and tattoo your name on their bodies. Of course, we can’t all be Harley-Davidson; but as marketers, we can aspire to their level of branding success.
Businesses strive to achieve the stature of a corporate identity based on an abstract mark, like the Nike swoosh. Often, modern logos are expected to lend themselves to abstraction, because the same design may appear in a tiny 16 x 16 pixel homepage icon, or on a giant roadside sign; it might be printed, embroidered, or stamped on the product or its packaging.
But the most important aspect of a logo is whether it is memorable. You want a logo that will inspire confidence through familiarity. This is the core purpose. Upon seeing your identifying mark, the target customer will instantly recognize your brand; and they will think, “Oh, yeah, these guys. I’ve heard of them before.”
Inspire confidence. Be recognized. Call Mardesco today.