Imagine that you have a distribution partner for one of your products. The product sits on the shelf in your distributor’s store, next to all your competitors’ products.
Now imagine that customers are unfamiliar with any product in the category. In this case, it is the package that will provide the distinguishing feature, attracting the customer’s attention and ultimately making the sale. The customer may compare the benefits described on your packaging against the benefits described on your competitor’s product packaging. The two products could be identical, but the customer doesn’t know that; the customer only knows what they can see and feel. Which product they choose may often come down to either price or the impression of quality.
Give your product the quality appearance it deserves.
Packaging design can make the difference between a product that sells out and a product that sits on the shelf gathering dust. The package needs to speak to the customer, not by being flashy necessarily, but by reflecting the customer’s own identity and core values.
At Mardesco, we have years of experience working with the packaging industry, and we’re happy to prepare press-ready files in formats destined for a variety of print production technologies: labels, boxes, and bags. We have also created book cover layouts and even CD inserts. Whatever your packaging design requirements, we are proud to offer our services.
Haven’t yet decided how your product should be packaged? Even better! We’re happy to work with you to help you choose the best materials and production methods to appeal to your target market and your budget.