Strategic marketing for your small business is the key to getting new customers, more repeat customers, and a higher average order value per customer.
There are many ways to market your business. Your strategy will depend on your niche and target market. Many companies find that cross-channel marketing campaigns are the most effective. That means using a combination of avenues to make contact with prospects, from internet marketing and social media to more traditional methods like direct mail.
Mardesco is your resource for small business marketing strategies in Salem Oregon. Our on-staff certified MBA will guide you through every step of the process, from writing your marketing plan to managing your advertising campaigns. Our agency provides branding and logo design services, as well as web design, business card design, and the works!
We want you to be important to your customers.
Strategic Marketing Solutions for your Small Business
Mardesco offers a variety of services. Call us for a marketing review, and we can suggest ways to spruce up your company’s marketing. Have something specific in mind? Call us today to get started on your path to success.
Get new customers. Increase your sales. Improve your profit margin. The primary objective of marketing is to grow your business.
Every business owner wants to achieve success. But how is success achieved?
The short answer is, your customers must want what you are offering.
Customers are the key
Pick your customers first, then determine what they value. Knowing your customers’ preferences will help you offer the best deal to them.
What’s more important to your customers, convenience or price? Some people will buy a more expensive product and pay extra for shipping, just so they don’t have to drive to a store. Other people will drive for two hours to save $20.
Do your customers value having lots of choices, or do they get overwhelmed when presented with too many options? Do they appreciate knowledgeable salespeople, quality products, or after-market guarantees?
Once you know what your customers value, you can analyze your present offerings, and make any necessary changes to make sure your customers’ needs are being met. This might involve changes to your actual product design; your product packaging; your distribution channels and sales techniques; or your pricing strategy. (And when we say pricing strategy, it doesn’t necessarily mean a price cut. Sometimes buyers place a higher value on products that are highly valued by the seller.)
Next, examine the broader image of your company. Do you give the appearance of knowing what you are doing? Branding strategies, including logo design and website design, may help you to present yourself as a market leader; and actual market leadership may follow. The key is that your brand has to appeal to your customers. For example, if the target market is the 18 to 35 youth market, then the branding strategy must reflect youthful tastes. If the product is a luxury, then the branding must feel luxurious.
Finally, it’s time to attract some attention. Awareness drives sales. Find out where your customers are, and be sure that your message is in front of them. Do your customers drive to work? Invest in billboard marketing. Do your customers use the Internet? Invest in search engine marketing. Do your customers read a certain magazine? Buy ad space there. Do your customers listen to the radio, or watch TV? You get the idea.
How do you know what your customers like to do? You conduct market research.
What is marketing?
Marketing is more than a department or an activity. Marketing is a state of mind, and it works best when the state of mind is shared by everyone in your entire organization, from the CEO to the janitor. Embody your marketing message. Be the brand.
Marketing starts with the customer. What are the target customer’s needs, wants, preferences, and “delight” factors? Once you can put the answers to these questions together with your company’s core competencies, your marketing plan is already well on its way.
Marketing in Salem Oregon
Small businesses in Salem Oregon often like to advertise in local print media or on billboards. There’s also a close-knit community feeling in Silverton and throughout the Willamette Valley which fosters the success of referral marketing and personal selling. People here like to do business with their friends, so smile!
Mardesco offers a complete menu of marketing services. Browse around our website to learn more about the services we offer to assist you in marketing your business. Then when you’re ready, contact us to schedule your free half-hour consultation!