AdWords campaign management helps you gain additional exposure for your local small business website.
Mardesco AdWords campaign management services
Maximize your ad campaign’s effectiveness with time-tested AdWords campaign management strategies. Mardesco can help your business results with:
- Keyword selection
- Landing page optimization
- Advertisement copy writing
- CPC bid optimization
- A/B split testing
- Performance monitoring
- Conversion tracking
- ROI tracking
- Ongoing campaign management
Mardesco will create and set up your AdWords campaign. We will then either turn it over to you for ongoing campaign maintenance; or we can continue to monitor and manage your CPC campaign for long-term success.
Why choose Search Engine Marketing (SEM)
Often, running an ongoing Pay-Per-Click (PPC) campaign on a search engine’s results page is faster and more affordable than mounting a full-scale SEO campaign against entrenched competitors in an industry with highly competitive keywords. Even if your website already ranks well, you can claim additional real estate on the search engine results page (SERP) and take clicks away from your competitors with a paid listing.
Why Google AdWords?
Google is the leading search engine, with a 67.5% market share.
Additionally, the Cost Per Click (CPC) of an SEM campaign is considerably lower on Google AdWords than the cost for similar placement on competing internet real estate properties such as Bing or Yahoo.
Reach more customers at a lower cost, maximizing the impact of your advertising budget, with an AdWords campaign.
(That said, if you want to get your message truly everywhere, Mardesco is happy to help you with your Bing Ads campaign management as well.)
Have questions? We’re glad to help. You can read our blog post about how to manage an AdWords campaign or just call with questions.
Mardesco’s principal, Jesse Smith, has been managing AdWords campaigns since 2007. We’re excited about helping your business succeed with online marketing.