Social media is a powerful tool to connect with your customers.
The rule of marketing is, be where your customers are. If your customers are on Facebook, or Twitter, or whatever the next big trend turns out to be, then it benefits your company to be there also. This is not a simple arms race with your competitors to see who can get the most “Likes.” This is about engaging in a meaningful dialogue with the customers who support your business. Learn what your customers like best about your business, and strengthen that value proposition. Learn what they think you could improve, and try to work on it. Learn what motivates them to come back, and try to use the same motivators to get more customers. And, of course, you can also use your social media profile to announce sales, specials, promotions, and events.
In fact, because setting up a business profile page on Facebook is free, we’ve noticed a growing trend of small business owners who rely entirely on social media for their online presence, and don’t even have a website. While we believe that fully taking control of their online presence will eventually require most businesses to get a real website if they want to grow, this trend demonstrates the influence of social media on the way people use the Internet.
How do you turn your social media presence into a social media campaign? It’s all about coordination. Plan the campaign before you begin. Select the target audience and the business objective. Then based on these, develop the message. Get the message out there, and track the response rate. If the response rate beats expectations, you’re set! Otherwise, examine your assumptions, try a variant on your message, and repeat.
As a small business owner, you can run your own social media campaign. Mardesco can help with the planning process. Alternatively, if you’re just too busy with work and don’t need another thing to hassle with, we are here to help, and will be glad to set your new campaign in motion.