Marketing is the fine art of providing a product or service to a customer. Ecommerce solutions allow companies of all sizes to reach their customers and make a sale at any hour of the day or night. Expand your sales force with an e-commerce website!
At Mardesco, our emphasis is on marketing. One important aspect of marketing is channel management: understanding the channels through which your products are sold to your customers. Adding an online sales channel is an easy, inexpensive, and often highly effective method for reaching a new audience.
Online Payment Processing Providers and Shipping Services
We specialize in payments by PayPal because this is the lowest-cost option for businesses that do not yet have a steady rate of inventory turnover. However, PayPal is not suitable for all applications, both because some consumers dislike the company, and because the per-transaction fees can start to feel substantial if you sell a large volume of products. That’s why we also offer online shopping cart integration with the APIs of major payment processing services such as Authorize.net and [insert your payment processing partner’s name here].
Finally, we can integrate your website with the USPS ZIP code-based shipping calculator API! (Registration required.) Just ask.
What type of ecommerce is best for you?
There are many levels of e-commerce. Lately, for most of our clients who ask about e-commerce, we have been recommending the use of a shopping cart plugin for WordPress, due to the benefits of extensibility, ease of use, and SEO. Some customers do not have a CMS-powered website and only require a single “buy now” button for a single item. Other customers only need a link to their account with a third-party sales portal, such as health supplements and the like. Still other customers require advanced database-driven solutions, with multiple types of item selectors and options, dropdown menus, radio buttons, checkboxes, text form fields and more. Popular options include advanced customer tracking and newsletter signups for ongoing marketing. We do it all!