From a marketing perspective, your website is an integral and essential component of your marketing strategy. The visual design of the website must convey your brand personality while appealing to your target demographic.
The website must be designed to present information simply and effectively, using images to express concepts where possible, and supplementing with text where necessary.
The website development choices must provide you and your customers with a user-friendly interface that makes information easily accessible, and provides functionality. Website development may include a database-driven Content Management System (CMS), online contact forms, animated slideshows, and other functionality or interactive features. Development choices also affect cross-device accessibility and page load time, which in turn affects search engine ranking.
Website content authoring must express your core message while strategically retaining search engine relevance.
So web design is much more than simply popping some content into a template. Custom website design services may involve creating your entire web page layout from scratch, based on factors including your preferences; the findings of research into your target market’s preferences; and your specific goals for the project.
Perhaps you have a website and just want to give it a new visual design while retaining the contents and site architecture. Alternatively, you have an existing website which is no longer an accurate reflection of your brand; in this case, you may wish to start anew, with a fresh design and new content. Or, perhaps you are embarking on a website design project for the first time.
All website solutions by Mardesco are implemented with the goal of representing your business with the highest quality designs, functional user interfaces, and search engine optimization.
Premium design services
For best results, we recommend always starting from scratch, and developing the new website design a step at a time. Among other benefits, obtaining incremental approval minimizes rework later in the project. We believe that being involved in the decision-making process will make you feel more attached to the final design.
Affordable design services
Of course, if minimal cost is a key strategic goal, then you may wish to consider a design based on minimal modifications to an existing template or theme. This is a cost-effective path to a high-quality design.