Many small business owners begin their online presence with a free Facebook business page. There’s no need to abandon the work you’ve put into your social media promotions, just because you’ve decided to get a website under your own domain name. Social media integration with your website allows you to display your social media feeds in the sidebar; promote your social profile from within your pages and posts; and provide your website visitors with an easy way to share your website content with your friends. Every “share” is an inbound link, which bolsters your company’s reputation and improves your SEO standing.
Social Media Cross-Promotion
You can integrate your social media presence into your website, and use your website to promote your social media presence. These cross-promotions strengthen your overall brand presence on the Web.
For example, many websites feature sidebar widgets that import the business owner’s Twitter feed, or show how many people have “Liked” the company on Facebook. Many web pages and articles include “Share this” buttons which allow readers to easily post a link to the page using the social media outlet of their choice. If your website visitors like what you have to say, you can make it easy for them to share this information with their friends and colleagues. A single well-placed post on a popular website can significantly increase the traffic to your own site.
Mardesco’s Social Media Profiles
On our website, you can find links to Mardesco’s social media presence in the lower right hand corner of the page. We have established profiles on LinkedIn, Facebook, Google Plus and Twitter. Click on them and follow us!
What level of social media integration is right for your business? Contact Mardesco for a free consultation, and get ready to launch your new marketing campaign.