The Internet is a fast-changing environment. New technologies emerge; new design styles techniques become accepted norms; and existing designs quickly look outdated.
If your website has been online for several years, then you are probably ready for an upgrade. This may involve upgrading the layout design, the user interface, possibly the content, and usually the graphics. This is not necessarily about upgrading the software that makes the website run, although sometimes that can be involved. (If your website isn’t already running WordPress or another CMS, we highly recommend that you give it a try.)
Jesse is very attentive and has the insight to make sure your website delivers.
Joel Blount, First Vice President
Keudell/Morrison Wealth Management
The time is now! Make the switch to the world’s most popular content management system, and take control of your own website. Mardesco can convert your existing static web page design into a custom WordPress theme; or just keep your content, and create a completely new custom theme design tailored to your business requirements.
New Theme Design
Mardesco can create a completely custom theme design and user interface based on your branding strategy and other business requirements.
Mardesco can modernize a theme design, or build a design on top of a popular theme framework such as Genesis or Widgeon Advanced.
Mardesco can configure existing system plugins, or tailor custom functionality for your business.
Who should upgrade?
If your website is old; if you are less than completely thrilled with your website’s design; or if your website is presently difficult to update: then you should consider upgrading.
Upgrading for mobile
One popular and growing trend in website upgrades is the forward-looking tendency to design for mobile devices. Small screens and metered wireless network connections have different design and accessibility requirements than large desktop monitors on high-speed cable internet connections. As mobile device usage continues to increase, you may wish to consider whether creating a mobile version of your website is appropriate for your business. Are your customers young, urban, or well-off? Are your customers likely to be looking for your physical location while they are out and about? Are your customers likely to search for your product online while they are in the store looking at it sitting on a shelf? Present your best face to all your visitors, regardless of how they access your website.
Website upgrade considerations
Website upgrades must be handled carefully, when they involve a change to the website’s content structure. If you have already established a good rank on the search engines, changed URLs must be accompanied by appropriate redirect rules, to preserve your website’s existing search engine rankings.
Contact a web design professional to make sure your website’s upgrade will be executed smoothly.